I got this as a sample at Sephora, and it is everything I would expect out of Make Up For Ever: the dense pigmentation is almost shocking, but the flush you get from it is sheer and beautiful. Because it is so strong, you need only a tiny pump to apply to both cheeks. Warm a little by rubbing your fingers together, then apply with a light hand. Add more as needed. The blush is long-lasting and creates the most beautiful flush.