Showing posts from August, 2011

Day to Night Summer Makeup

Nicole, before

Nicole, after: For daytime summer makeup, think "natural, fresh, glowing."

For nighttime summer makeup, intensify the look with dramatic false lashes and a bright lip to play up your tan.

Eye makeup: Urban Decay. Foundation, blush, lipstick: Make Up For Ever

Happy 40th Birthday, Maybelline Great Lash! Now Please Go Away.

This is one makeup product that has a great PR machine behind it: Somehow it's survived 4 decades without package redesign or reformulation and still makes magazine editors' Best of lists year after year. This is what tipped me off to the real possibility that those lists are driven by top advertising and other politics.

The reality: The consumer doesn't like this mascara. I thought it was just me until I read reviews on consumer sites like MakeupAlley (which gives it an average rating of 2 out of 5 "lippies") and other beauty discussion boards. The overwhelming consensus is this product doesn't deliver: The formula is signature Maybelline wet, which means it doesn't hold curl and weighs your lashes down; the brush is too sparse and small, which means no volume or essentially weight-lifting the brush to get anything out of the product. What I hear is that Great Lash doesn't clump. The thing is, so many mascaras are sophisticated enough not to clump. …

The Artistry in Makeup Artistry

David Hernandez is an editorial/high fashion makeup artist who has been a pro-educator for Make Up For Ever for 15 years. He is perfectly suited to lead a seminar, The Artistic Advantage, focusing on the artistry in makeup: For one, David doesn't believe in rules, in makeup and in life. He also shows the beauty in taking technical perfection in makeup, then destroying it a bit, literally casting makeup paint haphazardly down a model's face during the session.

"When you put limitations on things, you stop being an artist," he said.

He is passionate about the art, but he's just as quick to be self-effacing and crack a joke about himself. As a high fashion makeup artist, he's learned to MacGyver many makeup techniques: At the backstage of a fashion show, there is no such thing as perfect time allotments and having every brush and product on hand. Models often rush in from other shows wearing makeup already, and David is expected to turn their look into something…