The Artistry in Makeup Artistry

David Hernandez is an editorial/high fashion makeup artist who has been a pro-educator for Make Up For Ever for 15 years. He is perfectly suited to lead a seminar, The Artistic Advantage, focusing on the artistry in makeup: For one, David doesn't believe in rules, in makeup and in life. He also shows the beauty in taking technical perfection in makeup, then destroying it a bit, literally casting makeup paint haphazardly down a model's face during the session.

"When you put limitations on things, you stop being an artist," he said.

He is passionate about the art, but he's just as quick to be self-effacing and crack a joke about himself. As a high fashion makeup artist, he's learned to MacGyver many makeup techniques: At the backstage of a fashion show, there is no such thing as perfect time allotments and having every brush and product on hand. Models often rush in from other shows wearing makeup already, and David is expected to turn their look into something else entirely within minutes. Instead of viewing this as frustrating, he's learned to see the opportunity in time-crunched situations: At one photo shoot, he was suddenly expected to make rainbow colored eyelashes, and he didn't have the colors or the false eyelashes provided.

"It's nice when you're thrown into a situation and can accomplish it," he said. "You've always got to push the limit."

A few additional tips from David:

1. To determine if you're a warm or a cool (in skintone), apply silver and gold pigment to the skin. Whichever blends into the skin determines whether you're warm (gold) or cool (silver). If both blend in, you're neutral and can wear both tones equally well.

2. When applying moisturizer or primer to the face, use your hands and take the time to feel your bone structure. This helps you understand all the high points and recesses of your face. When applying makeup, you better understand which areas to highlight and which ones to contour.

3. Making it as a makeup artist isn't easy or quick, in most cases. In an era of instant gratification, it's something many people forget. "I had many, many doors slammed in my face before I got an opportunity. My attitude through it all was, I'm going to be a makeup artist," he said with a defiant tone. "It took me a long time to get established."

David used Make Up For Ever's Face and Body foundation, then used the Flash Color palette for the face paint design and on her eyes. (As a side note, certain colors from the palette are safe to use on the eyes and some are not. The back of the palette indicates which ones.)

The Face Behind Make Up For Ever
: Dany Sanz is the founder and creative director. As a professional painter who began doing theater makeup, she used her expertise with color to intensify existing shades and create new shades. Her background in painting is visible in much of her makeup work and guides the tone of Make Up For Ever as a highly creative brand. The company was bought by luxury apparel designer, LMVH, but Sanz retains creative control and remains the figurehead of Make Up For Ever. This means Sanz creates all the products and is the green light for any new launches.

Makeup by Dany Sanz


  1. David does amazing work! ALways wishing him the best! lizzy

  2. Hi Erica! This is great info. Thanks for sharing.

  3. Thank you, Princess Fran :) I appreciate it.


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