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Showing posts from March, 2013

The Art of the Cosmetic Sale

Last week, I was walking through the mall when two men holding small packets asked me if I'd like a sample. At first, I gave the reflexive decline. On my way back, they waved the packets again. I glanced at the storefront, which resembled a Godiva shop. I figured they were offering candy, so of course, I caved.

From there, it's a slight blur. The sales manager held up the packet - which ended up being a disappointing hand cream - and backed his way into the store with me close behind. Within seconds, I was bombarded with both flattery and "don't take this the wrong way, but...."

"You have great genes," he cooed. He even asked me to furrow my brow, suspecting I've had botox. Seconds later he was observing sun spots and undereye bags. That's the art of the sale: Flatter the person, but make her feel like there's still room for improvement.

The brand is Orogold, which touts real gold in its ingredients for anti-aging properties. This allows the…