Posts

Showing posts from December, 2014

Starting My Own Makeup Line: Cielmiera

Image
What's starting your own makeup line like? Scary, expensive, time-consuming, and yes, exciting. I can't clock the moment I started this journey, but it began in my head about five years ago when I began to think about what made me love makeup products and hate them, where I saw holes in the market, what I knew the consumer wanted and wasn't being given.

My first investor was my father: The Bank of Dad. He hates makeup, has zero interest in it, and thinks it's a waste of time. When I approached him for help with start-up funds, I expected I'd have to create Powerpoint slides and flow charts to explain my business idea. He glazed over in seconds, then he offered me the money as a loan. I don't think he believes in what I'm doing, but he believes in me. Once someone else's skin is in the game, you take an endeavor very seriously.

I had one vision to start: a contour and highlighter product that would change the game. This product has gone through multiple …