Review: L'Oreal Visible Lift Blur foundation

After 25, there are definitely things you might want to "blur." This has become the new buzzword in the makeup industry: Optical illusion through makeup that takes down the appearance of things like fine lines and wrinkles through a "blurring" technique. Call it the reverse HD effect. The product retails for close to $15 (pricey for a drugstore foundation) and comes in a plastic squeeze tube.

This foundation looks great on the skin upon first application. I don't see a visible difference in things like fine lines, nor do I see any lifting effect, but it does create an airbrushed finish. As a cautionary, if you have combination to oily skin, the foundation wears down and separates very quickly. The initial result lasts a short amount of time.

I imagine this product lasts much better on someone with normal to dry skin. It has a moisturizing texture and isn't long-wear. I also don't know that I buy into the "blurring" effect of the product: I remember trying Lancome's Teint Resist, and in every single light (including florescent), I looked amazing (and of course it's off the market). I swear, that foundation contained unicorn tears. Optical filters are a wonderful idea, but the company doesn't really explain how the product works, and I don't see that dramatic an effect on the skin.

If your skin is dry or normal and you want to minimize the look of fine lines, this product is possibly worth a try. Overall, I don't think it's worth the hype or promises. Miracle? No. Blur? Undetermined.


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